Kindest Joins DAF Day as a Launch Partner, Spearheading a New Kind of Giving Day on October 10, 2024.
This October, Kindest is collaborating in the launch of the first-ever DAF Day, a new kind of giving day that reframes how donor advised funds (DAFs) are used–and who uses them.
DAFs are a tax-advantaged charitable giving account, similar to a 401(k) for retirement or a Health Saving Account (HSA) for health care expenses. They have expanded rapidly in recent years, with the number of accounts growing 9x since 2012, disbursing $52 billion in 2022. New research on nonprofit DAF fundraising shows that DAF donors give 19x as much as non-DAF donors, and when an existing non-DAF donor starts giving from a DAF, their annual support increases 96%.
Kindest joins Chariot, the payments company dedicated to DAF giving, along with top nonprofits, major fundraising platforms, and donor advised funds themselves, to boost the usage and adoption of this fast-growing philanthropic vehicle in the weeks leading up to DAF Day on October 10th.
With $230 billion already set aside for giving in DAF accounts, the potential for the nonprofit organizations working with Kindest is immense. DAFpay, Chariot’s 3-click DAF payment option, is natively integrated into Kindest's donation pages which will play a critical role in unlocking more DAF giving on DAF Day. This integration gives DAF donors a best-in-class experience, enabling real-time participation and recognition in online fundraising–something that’s never been possible before.
"DAF Day represents a pivotal moment in philanthropy, and we’re thrilled to be at the forefront of this initiative,” said Denise Wang-Kline, CEO of Kindest. “By integrating DAFpay into our platform, we’re making it easier than ever for nonprofits to unlock the full potential of donor-advised funds. We believe that October 10th will mark a new chapter in giving, where generosity is amplified and accessible to all.”
We are encouraging all of our nonprofit customers to sign up for DAF Day and plan how you’ll activate your donors to DAF together on October 10th. If you’re interested in learning more about how to take advantage of DAF Day, you can join the next webinar on August 20th covering specific steps you can take to make the most of the day.
With new research proving the value of DAFs to donors and nonprofits, combined with the technology to enable real-time participation of DAF donors in an online giving day, the stage is set for a moment of unprecedented generosity.
About Kindest
Kindest is a platform that unifies the various aspects of fundraising operations. All in one place and integrated: CRM, donor management, campaign management, data analytics and strategy. Our mission is to deliver a scalable, cost-effective fundraising solution that minimizes administrative time, uniting donors and nonprofits to achieve greater impact efficiently and effectively. Visit kindest.com to learn more.
About DAF Day
DAF Day is a new kind of giving day that reframes how donor advised funds are used–and who uses them. A collaborative group of leading nonprofits, fundraising platforms and DAF providers are coming together to activate their collective audience of millions of donors for a single day of unprecedented generosity with DAFs on October 10th, 2024. Visit www.dafday.com to learn more.
About Chariot
Chariot is the payments company dedicated to Donor Advised Fund (DAF) giving. DAFpay, Chariot’s 3-click DAF payment option, allows donors to give with their DAF anywhere they are inspired to give online. This enables donors to use their DAF in more places, more often, and unlocks more DAF gifts with better information for nonprofits. Visit www.givechariot.com to learn more.