The State of AI in Fundraising: What Nonprofits Need to Know in 2025

Setting the Stage for Smarter Fundraising

2025 is shaping up to be the year AI finally finds its place in the nonprofit world.

Innovation is accelerating. Donor optimism is rising. And with charitable giving projected to grow nearly 4% this year (Barron’s), nonprofits are actively searching for tools that help them raise more, work smarter, and deepen their impact.

But here’s what matters most:
AI isn’t here to replace fundraisers—it’s here to support them.

Used well, AI lightens the lift so nonprofit teams can focus more on relationships and mission—and less on admin, formatting, and rewriting the same donor email (again).

🚀 AI Adoption Is Already Underway

    Nonprofits using AI today aren’t replacing people — they’re reclaiming time to deepen impact.

✅ 74% of online donors believe nonprofits should use AI for marketing, fundraising, and admin work
✅ 1 in 3 nonprofits are already using AI for content creation
✅ 1 in 4 are using it to support grant writing
✅ Australia’s Kids Cancer Project nearly doubled monthly donations by using AI to identify high-propensity givers

📚 Sources: NPTech for Good, Nonprofit Pro, The Australian

These aren’t theoretical case studies. These are real teams using AI to work smarter—not harder.

🔍 Where AI Is Delivering Value Right Now

You don’t need to overhaul your systems or hire engineers to start benefiting from AI. Here’s where we’re seeing the biggest lift:

🎯 Smarter Outreach

AI helps you tailor gift amounts and suggest channels based on each donor’s giving history and behavior—no manual digging required.

✍️ Faster Writing

Tools like Kindest Concierge (KC) help you draft donor emails, invites, updates, and thank-yous—in your tone, with your data—in minutes.

📊 Proactive Portfolio Management

AI can flag donors who are likely to lapse or ready to upgrade before those patterns are obvious, so you can act early.

🧹 Admin Support You Don’t Have to Think About

AI can automatically deduplicate donor records, send thank-you emails, and support your CRM hygiene—saving staff hours each week.

💡 Spotlight: What Is Kindest Concierge?

Kindest Concierge (KC) is your nonprofit’s AI-powered writing assistant.

Designed for fundraisers, EDs, and admin teams who wear multiple hats, KC gives you a thoughtful head start—without taking over your message.

🔧 Here’s what KC helps you do:

• Personalize donor emails using giving history

• Turn updates into mission-driven stories

• Draft appeals, thank-you notes, and emails

• Keep messaging consistent and on-brand

• Lighten the admin load behind campaigns

               If writing donor emails feels harder than changing the world, you’re not alone. Kindest Concierge is here to help you say the right thing, the right way.

Think of it as a junior development assistant—one who doesn’t need onboarding and never calls in sick. And it’s all built into the Kindest platform, so you can start small and grow as your team’s needs evolve.

✅ Getting Started Without Getting Overwhelmed

Not sure how to begin? Try these first steps:

🧼 Clean your data: The better your inputs, the better your outputs
🧍‍♀️ Keep humans in the loop: Use AI to draft, not to auto-send
🧪 Test one thing: Start with a lapsed donor campaign or a simple thank-you email
❤️ Stay real: AI can suggest words—but your team brings the heart

🎯 Final Word: Technology Should Support Human Connection

Here’s what we believe at Kindest:

Tools don’t build relationships—people do.

AI isn’t the end goal. It’s the support system behind stronger retention, bigger gifts, and more time for what matters most.

Our job is to give you tools that help you work with less friction and more freedom.

✍️ About Kindest

Kindest is your nonprofit’s digital HQ—offering intuitive, low-lift fundraising tools that help you do more with less. From donation forms and donor management to AI-powered content support, we help mission-driven teams save time, raise more, and stay focused on what matters.